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Keystone Editorial

What we do

We get businesses written about

Not mentioned in a listicle. Written about, in a publication whose readers are the people you want as customers.

Editorial features

A full-length piece, researched and written for a particular publication’s audience and house style. The business appears because it has something useful to say about the subject — a junk removal company on what actually happens to what you throw out, a property manager on the paperwork nobody warns landlords about.

The client gets a link where it makes sense for the reader. If the piece only works with the link forced in, the piece is wrong and we rewrite it.

Choosing where to pitch

We shortlist on whether a publication’s readers overlap your customers, then on whether it is genuinely read. Domain metrics come last, and we’ll happily place you somewhere with a lower score if the audience is right.

  • Titles with real editors, real readers and their own traffic.
  • Guidelines followed, deadlines met, edits accepted without argument.
  • No sites whose only business is selling placements.

What you get back

The publication, the live URL, the date, the anchor text and the link attribute — plus a plain assessment of what the placement is worth. If a link ends up nofollowed or the piece gets pulled, we tell you and we go back to the publication.

What it costs

It depends on the publication and how much writing is involved, so there’s no price list here that would be honest. Tell us the business and roughly what you want to be known for and we’ll come back with what’s realistic — including when the answer is that we can’t place it well.

Where a publication charges a contributor fee, it is passed through and shown to you as a separate line.

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