Editorial placements
The article has to earn its place.
We write and place editorial features for businesses. Real stories pitched to real publications, with the editor keeping final say — so the piece still stands up long after we’ve moved on.
An arch carries nothing until every stone is seated. One placement is a stone. The span is what holds.
What we do
Editorial features
We research, pitch and write full-length pieces matched to a publication's audience and house style. Not spun filler with a link dropped in the third paragraph.
Publisher relations
We keep working relationships with editors across home, property, trade and business titles. We follow their guidelines, hit their deadlines, and take a no without arguing.
Plain reporting
You get the publication, the live URL, the date and an honest read on what it's worth. No dashboards inventing a number to justify the invoice.
How a placement happens
- 01
Brief
We learn what the business actually does and who it needs to reach.
- 02
Match
We shortlist publications whose readers overlap your customers. Fit beats domain rating.
- 03
Pitch
We approach the editor with a story idea, not a link request.
- 04
Draft
A writer produces the piece to the publication's guidelines.
- 05
Placement
The editor runs it — or tells us why not, and we learn from that.
- 06
Report
Live URL, date, and a straight assessment of what it did.
What we won’t do
This industry has a reputation, and it earned it. Here is what we rule out — in public, so you can hold us to it.
- No private blog networks, link farms, or sites that exist only to sell placements.
- No hidden sponsorship. If a placement is paid, the editor knows before it runs.
- No invented bylines. The publication always knows who wrote the piece.
- No bulk mail. We write to editors individually about specific stories.
Tell us what you’d want written about you.
If we can’t place it well, we’ll say so rather than sell you something weaker.
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